“ These old media are temporary. Brands, however, are permanent. The good news is that, in the Internet, we finally have a medium that’s permanent. On to the future! It’s actually easy to figure out what to do now, to draw a map. So easy. Here it is: Now is the time to start doing work online that sticks around for a really long time, to see the Internet as the one constant in a brand’s life, to realize that every action a brand takes will exist forever online, that it is in fact the foundation of every bit of communication and strategy your brand or client does. It’s time to step up and be proper agents for your brand, and build a modern, tangible future for it.
— Benjamin Palmer of Barbarian Group. But this word ‘brand’: there has to be a better word/more specific definition … it’s too easily applicable to too too many things … and they’re potentially much, much more ephemeral than one might care to admit (via chetgulland)