Experimental Cuisine Collective.
Attended an event at IDEO tonight featuring these guys: Will Goldfarb is super cool (we’re maybe gonna go food safari with him in Jackson Heights) and the group is really diverse and generally interesting. It seems to me that this is a late entry into this conversation about real food vs fabricated food (which I guess is a catch-all for science-y/tweaked product).
My overarching thought (based on a gross, but I think substantiated, personal assumption about Americans) after the conversation (which of course went almost automatically to a GMO vs organic place) is that it’s going to be difficult to make the broader population here care enough about food for them to change the way they think about it. I mean, to care that much you need to be a)informed and b) wealthy enough to be able to choose good stuff to eat. You have to think about food not just as something you have to endure but something you can really enjoy.
I don’t think the puritanism on which America is based (no sybaritic pleasure!), and entrenched idea of food being something that you serve rather than participate in/live with (thank you 50’s housewifery) makes for an easy transition. Says the Aussie who is happiest with a couple of passionfruit and a spoon. (thanks Lady Soffer)
